[1]
D, S.K., Kurian, J.S., N, B.M., H, D., Sharma, P. and Nellore, M.K. 2025. Sustainable Brand Positioning in Indian FMCG Sector: A Multi-Criteria Decision-Making Approach. Asian Journal of Interdisciplinary Research. 8, 2 (Jun. 2025), 177–186. DOI:https://doi.org/10.54392/ajir25211.