LIU, S.; KUMAR, S. Quantifying the Impact of Viewer Interactions on Consumer Engagement Metrics in Live Streaming E-Commerce on Taobao Live. Asian Journal of Interdisciplinary Research, [S. l.], v. 8, n. 2, p. 115–123, 2025. DOI: 10.54392/ajir2527. Disponível em: https://www.journals.asianresassoc.org/index.php/ajir/article/view/3722. Acesso em: 20 apr. 2026.