D, S. K.; KURIAN, J. S.; N, B. M.; H, D.; SHARMA, P.; NELLORE, M. K. Sustainable Brand Positioning in Indian FMCG Sector: A Multi-Criteria Decision-Making Approach. Asian Journal of Interdisciplinary Research, [S. l.], v. 8, n. 2, p. 177–186, 2025. DOI: 10.54392/ajir25211. Disponível em: https://www.journals.asianresassoc.org/index.php/ajir/article/view/4262. Acesso em: 22 apr. 2026.