[1]
S. K. D, J. S. Kurian, B. M. N, D. H, P. Sharma, and M. K. Nellore, “Sustainable Brand Positioning in Indian FMCG Sector: A Multi-Criteria Decision-Making Approach”, Asian J. Interdiscip. Res., vol. 8, no. 2, pp. 177–186, Jun. 2025.